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STUDENT HANDOUT


Television Food Ad Log

Instructions:
 
  • Over the next week, watch two hours of television.
  • Every time you see a food commercial, record it on the chart below -- along with the show you are watching, the date, the time slot, and the channel you are on. (If the same ad is repeated during a program, record it each time.)
  • When you have finished, compare the number of advertisements for snack foods, to advertisements for healthy foods.
  • Did you notice more snack food advertisements at a certain time of day? Were they more likely to appear with shows for kids? For teens? For adults?
  • What about TV stations?  Do some stations have more ads for snack foods? Do some have more for healthy foods? Which ones? Why might this be so?
  • Look at the general tone of the ads you saw.  Do you notice any common messages in the ads for snack foods? What about the ads for healthy foods?
     

TV
Program

Date

Time Slot

TV
Station

Product Advertised
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
 

 



Related Lesson

Junk Food Jungle

 
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Television Food Ad Log - Handout  

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