Dear Parents or Guardians,
As part of our unit on alcohol advertising, we are looking at how alcohol companies use sports and sporting events to promote their products and how attitudes and beliefs about drinking may be influenced by this form of advertising. In particular, we have been looking at the ways in which alcohol companies want consumers to link positive associations with sports and sporting events to their beverages.
For homework, students have been asked to watch a televised sporting event sometime during the next week. While watching, they are to keep track of:
- Types of products that are advertised during commercials.
- Products that are advertised through “sneaky ads,” such as logos and signage at the stadium or arena, logos or brands on uniforms, program titles such as "Molson's Hockey Night in Canada," and sponsored pre- or post-game shows.
- The number of ads for alcohol that appear.
Because much of the advertising that appears during the course of a game can be quite subtle, it would be helpful if an adult member of your family could watch the sporting event with your child and help him or her keep track of the various forms of advertising that appear.
Please sign and return this letter with the completed assignment.
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