There are more elderly people today than there have ever been. And in the future the numbers will not diminish but will, in fact, increase as the Baby Boomers age. That means that there is a very large segment of society with concerns and interests which up to now, has not been addressed by the magazine industry.

As enterprising young publishers, you realize that a magazine gap exists, and that you can fill it with a monthly publication aimed directly at today's senior population.

Potential topics in each publication might include:

• coping with an aging parent; factors affecting retirement (e.g., financial security, planning for retirement, involvement in activities)
• housing (affordability, home maintenance, companionship at the expense of independence)
• health (diet and fitness, home care)
• nursing care; coping with loneliness and depression; death (attitude towards, preparation for)
• exploitation of the elderly (psychological or financial by children, by society, by business)
• growing old with dignity (cultural differences in treatment of the elderly)
• Alzheimer's Disease (How can families cope?)
• personal growth and age
• fiction
• poetry
  
  
  

Related Lesson

Magazine Production