When voicing your opinion it is important to contact:
1. the television network or station which is responsible for broadcasting the show you wish to comment on
2. the advertisers who are running their ads during the TV program in question
How to Write an Effective Comment Letter
1) Write as soon as possible - The information will be fresh in your mind and you will be taking advantage of the energy from your initial reaction. Encourage friends and family to write also.
2) Be original - Form letters and petitions have their place, but personal letters carry more weight.
3) Be legible and be brief - Write about one issue on one page.
4) Be polite but firm - Anger and criticism do not win friends.
5) Be specific and organized - Clearly identify the issue. State your "key" points. Indicate the action you want taken.
6) Write persuasively - Think of your letter as a negotiation in which you are trying to sway the reader to be open to your point of view. Ultimately, you want the reader to respect your view and take action.
7) Remind the recipient of what's at stake - You, your family and friends are an important market that the advertiser or broadcaster wants to reach. If you intend to switch channel allegiances, say so in your letter.
8) Ask for an answer - Inquire about their views and the action they intend to take.
9) Suggest alternatives - If you can think of an alternative that you would find acceptable, describe it. Media producers appreciate positive and specific suggestions.
10) End with a strong statement that cannot be outright rejected.
11) Direct your letter to the appropriate contact.
12) Include your name, address and postal code.
These tips were drawn from MediaWatch's 13 Steps to an Effective Comment Letter and Canadians for Decency's How to Write a Letter.
