Before January 1, 1989 There were no legal restrictions on cigarette advertisements. However, tobacco companies had to refrain from direct advertising on television or radio. Models and other images were allowed to convey lifestyle associations. Tobacco companies voluntarily placed health warnings (in small print).
	1989 - 1995 The Tobacco Products Control Act banned all direct advertisements. However, shell companies (such as Players Racing Inc.) were able to place sponsorship advertisements that included celebrities. There were no restrictions on where these ads could appear, and sponsorship ads appeared on television. Health warnings were not included.
	September 1995 - April 1997 The decisions of the Supreme Court to strike down the Tobacco Products Control Act created a legal void for tobacco advertisements. The industry voluntarily refrained from portraying human figures in direct advertising, although other images were used to convey lifestyle associations. Health warnings were placed voluntarily.
	April 1997 - 2000 The Tobacco Act restricted tobacco advertising. However, the Act did not require tobacco companies to include health warnings on advertisements, and the industry did not include them voluntarily. Sponsorship advertisements continued to portray human figures and lifestyle imagery.
	October 2000 On October 1, 2000, the government imposed restrictions on sponsorship advertising - but tobacco companies were still able to run advertisements like this one in newspapers; direct mailings; and in bars.

Source: Cigarette Marketing
Physicians for a Smoke Free Canada
http://www.smoke-free.ca/eng_issues/govt_lifestyle.htm

Related Lesson

Tobacco Advertising in Canada