Virginia Slims: 1997 "Why do we apply mascara at 55 mph? Because we can." "Virginia Slims - It's a woman thing."

Basic: 1996 "Your basic 3-piece suit" "Basic... It tastes good. It costs less."

Lucky Strike: 2000 "An American Original"

Camel: 1990 "It's for you."

Camel: 1998 "Viewer Discretion Advised. This Ad Contains: IR - Idle Rich; ABR - Abusive Bell Ringing; PA - Premeditated Ashing." "Mighty Tasty!"

Kool: 1999 "B Kool!"

Merit: 1995 "Success! You can do it! You can switch down to lower tar and enjoy satisfying taste!"

Newport: 1996 "Newport pleasure! Fire it up!"

Source for all the images in this handout: "The Richard W. Pollay 20th Century Tobacco Advertising Collection,"
http://tobaccodocuments.org/pollay_ads/

Related Lesson

Selling Tobacco