Camels: 1930 Athletes say- "Camels don't get your wind!" Small print: So Mild! You can smoke all you want! Source: "Trinkets and Trash" http://www.trinketsandtrash.org/

Juleps: 1940s "New miracle mint in Juleps freshens the mouth at every puff. Even if you chain-smoke, your mouth feels clean, sparkling all day long!" Small print: "Here's how to smoke all you want. If you really enjoy smoking, yet feel you smoke too much, you don't have to cut down and deprive yourself of smoking pleasure! Follow the lead of thousands of others - switch to new Julep Cigarettes. Smoke all you want without unpleasant symptoms of over-smoking! A smoking miracle? Yes, it's the triple miracle of mint. (1) Your mouth doesn't get smoke-weary! (2) Your throat doesn't get that harsh, hacking feeling! (3) Your breath avoids tobacco-taint! Get Juleps today - get more joy out of smoking!" Source: "Truth in Advertising Gallery" http://www.chickenhead.com/truth/index.html

Chesterfield: 1940s Small Print: "Reading their copy are Fred Astaire and Rita Hayworth, now starring in 'You'll Never Get Rich' - a Columbia Picture" "Like millions who have read it, Chesterfield believes that you too will enjoy TOBACCOLAND, U.S.A. ... the only complete picture story telling you all about the making of a great cigarette. TOBACCOLAND gives you all the interesting facts... from the planting of find cigarette tobaccos on through to the final stages of modern cigarette manufacture. The more you know about cigarettes the more you'll enjoy Chesterfields." Source: "Truth in Advertising Gallery" http://www.chickenhead.com/truth/index.html

Chesterfield: 1950s "AND NOW - CHESTERFIELD FIRST TO GIVE YOU SCIENTIFIC FACTS IN SUPPORT OF SMOKING." Small Print: "A responsible consulting organization reports a study by a competent medical specialist and staff on the effects of smoking Chesterfields... 'It is my opinion that the ears, nose, throat and accessory organs of all participating subjects examined by me were not adversely affected in the six-month period by smoking the cigarettes provided." Source: "Truth in Advertising Gallery" http://www.chickenhead.com/truth/index.html

Philip Morris: 1956 "More vintage tobacco makes PHILIP MORRIS so popular with younger smokers." Small print: "More delicate in flavor, too... for those with keen, young tastes. Only a perfect balance of sunshine and moisture produces vintage tobacco - with its qualities of gentleness and delicate flavor. These qualities tell why PHILIP MORRIS has made so many friends among younger smokers - with their fresher, unspoiled tastes. Follow Young America's lead. Enjoy PHILIP MORRIS in the convenient Snap-Open pack." Source: "Truth in Advertising Gallery" http://www.chickenhead.com/truth/index.html

Camel: 1955 "It's a psychological fact: Pleasure helps your disposition." "ROCK HUDSON AGREES with Camel smokers everywhere: 'I've tried 'em all... but it's Camels for me!" Small Print: "There is more pure pleasure in Camels! More flavor, genuine mildness! Good reasons why today more people smoke Camels than any other cigarette." "Remember this: Pleasure helps your disposition. And for more pleasure - have a Camel!" Source: "Truth in Advertising Gallery" http://www.chickenhead.com/truth/index.html

Related Lesson

Selling Tobacco