Name:

Date of audit:

Brand name/manufacturer:

Type of promotion: billboard - poster - lighted sign - point of sale display - vending machine - other:

Product/event:

Size of the display:
Height above ground:
Are tobacco products for sale nearby?
Is candy being sold near tobacco products?
Is there a special promotional deal offering discounts or premiums?
Is the advertisement located near a school, video arcade or in a mall? (Identify which one)
Is a warning label visible?
Is it legible?
What does it say?

Photo or drawing of promotion:







Comments:

Adapted, with permission, from the BADvertising Institute Web site

Related Lesson

Tobacco Advertising in Canada