Understanding Media Texts

By the end of Grade 4, students will:

• identify the purpose and audience for a variety of media texts
  
  
• use overt and implied messages to draw inferences and construct meaning in media texts
  
  
• express opinions about ideas, issues, and/or experiences presented in media texts, and give evidence from the texts to support their opinions
  
  
• explain why different audiences might respond differently to specific media texts
  
  
• identify whose point of view is presented or reflected in a media text, citing supporting evidence from the text, and suggest how the text might change if a different point of view were used
  
  
• identify who produces various media texts and the reason for their production

Lessons that meet grade Four expectations

Advertising

The Anatomy of Cool

Junk Food Jungle

Eating Under the Rainbow

Co-Co’s Adversmarts

Looking at Food Advertising

Packaging Tricks

Alcohol

Messages About Drinking

Young Drinkers

Understanding Brands

Interpreting Media Messages

"He Shoots, He Scores": Alcohol Advertising and Sports


Body Image

Prejudice and Body Image

Gender Portrayal

Media Kids

Internet

Exploring the Internet

Telephones and Networks

Messages, Envelopes, Addresses

Newspapers

Introduction

Newspaper Ads

News and Newspapers: Across the Curriculum

Reporter for a Day

Sports

Favourite Sports and Athletes

Violence in Sports

Stereotyping

Once Upon a Time

Sheroes and Heroes

Villains, Heroes and Heroines

Television

Critically Evaluating TV

Television Techniques

Television as a Story Teller

Thinking About Television and Movies

TV Stereotypes

Learning With Television

Film Production: Who Does What?

Enjoying Television

Introducing TV Families

The Constructed World of TV Families

Comparing Real Families to TV Families

Humour on Television

Facing TV Violence: Counting & Discussing Violence on the Screen

Facing TV Violence: Consequences and Media

Violence Facing TV Violence: Rewriting the Script

The Broadcast Project

TV Turnoff Week - Teachable Moment

Tobacco

Thinking Like a Tobacco Company

Teacher/Parent Guides

Talking to Kids about Advertising

Talking to Kids about Racial Stereotypes

Talking to Kids about Gender Stereotypes

Talking to Kids about News

Talking to Kids about Media Violence

MNet Special Initiatives

Privacy Playground: The First Adventure of the Three CyberPigs

Understanding Media Forms, Conventions, and Techniques

By the end of Grade 4, students will:

• identify elements and characteristics of some media forms
  
  
• identify the conventions and techniques used in some familiar media forms and explain how they help convey meaning

Creating Media Texts 

By the end of Grade 4, students will:

• describe in detail the topic, purpose, and audience for media texts they plan to create
  
  
• identify an appropriate form to suit the purpose and audience for a media text they plan to create
  
  
• identify conventions and techniques appropriate to the form chosen for a media text they plan to create
  
  
• produce media texts for specific purposes and audiences, using a few simple media forms and appropriate conventions and techniques

Reflecting on Media Literacy Skills and Strategies 

By the end of Grade 4, students will:

• identify, initially with support and direction, what strategies they found most helpful in making sense of and creating media texts, and explain how these and other strategies can help them improve as media viewers/ listeners/produce
  
  
• explain, initially with support and direction, how their skills in listening, speaking, reading, and writing help them to make sense of and produce media texts