Understanding Media Texts
explain how elements in increasingly complex or difficult media texts are designed to suit particular purposes and/or audiences     analyse increasingly complex or difficult media texts to identify and interpret overt and implied messages in them   evaluate how effectively  increasingly  complex or difficult media texts  communicate  information, ideas, and opinions, and/or present issues and themes explain why the same media text might prompt different responses from different audiences    analyse increasingly complex or difficult media texts to identify the perspectives and/or biases expressed in them and comment on  what they suggest about values, identity, and/or power   explain how a variety of production, marketing, and distribution factors influence the media industry	Lessons Bias Movie Heroes and the Heroic Journey Popular Music and Music Videos Political Cartoons The Price of Happiness: On Advertising, Image, and Self Esteem Privacy in the Information Age Public Images Scripting a Crime Drama Teaching About Napster Television Broadcast Ratings Television Newscasts The Blockbuster Movie The Function of Music The Pornography Debate Resource Racket: A Global Perspective on Resources and Consumption The White Screen: Absent Voices in the Media Thinking About Hate Too White: Minority Representation in the Media Sex in Advertising - Lesson Viewing a Crime Drama Violence on Film: The Ratings Game You Be the Editor Crime in the News Defining Pop Culture How to Analyze the News What do Halloween Costumes Say? Teachable Moments Analyzing Oscar: Deconstructing the Academy Awards A Gold Medal is Worth its Weight in Endorsements The "BadAd" Essay Writing Contest Photographic Truth in the Digital Era Buy Nothing Day Helping Students Understand the Mediated Communications of News of War Terrorism: 2001 09 11 Protest in Quebec City: Anticipating the Media Coverage A Teletubbies Christmas Fish Out of Water Captive Audience And Now a Word from Our Sponsor… Television Ritual and Special Events Princess Diana and Mother Theresa Smoke Screen
Understanding Media Forms, Conventions, and Techniques
identify some media forms and explain how the conventions and techniques associated with them are used to create meaning identify several general and specific characteristics of a variety of media forms and explain how they shape content and create meaning   identify a conventions and/or techniques that are used in different media forms and analyse and explain how they convey meaning and influence their audience	Lessons Advertising and Male Violence Camera Shots Cinema Cops Comparing Crime Dramas Crime Perceptions Quiz Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Hoax? Scholarly Research? Personal Opinion? You Decide! Hype! Images of Learning: Secondary Individuality vs. Conformity Kellogg Special K Ads Magazine Production What do Halloween Costumes Say? Marketing to Teens: Introduction Marketing Tactics Talking Back Parody Ads Alternate Ads Gender Roles in Advertising Gotta Have It! Designer & Brand Names News is Not Just Black and White: That's Me You're Talking About The Front Page Bias in the News Fact Versus Opinion Diversity Audit Perceptions of Youth and Crime
Creating Media Texts
create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques describe the topic, purpose, and audience for media texts they plan to create and identify significant challenges they may face in achieving their purpose    select a media form to suit the topic, purpose, and audience for a media text they plan to create and explain why it is a highly appropriate choice    identify a variety of conventions and/or techniques appropriate to a media form they plan to use , and explain how these will help communicate an effective message     produce media texts for a variety of purposes and audiences, using appropriate forms, conventions, and techniques	Lessons Camera Shots Comparing Crime Dramas Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Magazine Production What do Halloween Costumes Say? Marketing to Teens: Talking Back Parody Ads News is Not Just Black and White: Diversity Audit Political Cartoons Scripting a Crime Drama MNet Special Initiatives The following Web Awareness Canada sections feature industry codes and regulations that pertain to the Internet: Fact or Folly Safe Passage Kids for Sale Visit the following Media Issues sections for industry codes and regulations: Media and Canadian Cultural Policies Media Violence Media Stereotyping Online Hate Media Ownership Information Privacy MyMedia:Contest
Reflecting on Media Literacy Skills and Strategies
reflect on and identify their strenghts as media interpreters and creators, areas for improvement, and the strategies they found most helpful in understanding and creating media texts. Identify a variety  of strategies they  used before, during, and after interpreting and creating media texts, explain which ones were most helpful, and identify challenges they face and  steps they can take to improve as media interpreters  and producers explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts	Lessons Popular Music and Music Videos The Price of Happiness: On Advertising, Image, and Self Esteem Public Images The Pornography Debate Resource Racket: A Global Perspective on Resources and Consumption