Understanding Media Texts
explain how media texts, including complex and challenging texts, are created to suit particular purposes and audiences   interpret media texts, including complex or challenging texts, identifying and explaining with increasing insight the overt and implied messages they convey   evaluate how effectively information, ideas, themes, issues, and opinions are communicated in media texts, including complex and challenging texts, and decide whether the texts achieve their intended purpose explain, with increasing insight, why the same media text might prompt different responses from different audiences identify and analyse the perspectives and/or biases evident in texts, including complex and challenging texts, commenting with understanding and increasing insight on any questions they may raise about beliefs, values, identity, and power explain, with increasing understanding and insight, how production, marketing, financing, distribution, and legal/regulatory factors influence the media industry	Lessons that meet the Grade 12 expectations Advertising Marketing Tactics   Talking Back Alternative Ads   Parody Ads Gender Roles in Advertising    The Price of Happiness: On Advertising, Image, and Self Esteem Gotta Have It! Designer & Brand Names Kellogg Special K Ads Advertising and Male Violence   Sex in Advertising    The Pornography Debate: Controversy in Advertising   Alcohol Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Environment Resource Racket: A Global Perspective on Resources and Consumption Internet Challenging Hate Free Speech vs the Internet   Propaganda Techniques on Hate Sites   Understanding Online Hate  Media Defining Pop Culture Individuality vs. Conformity Public Images   Hype   Political Cartoons Magazine Production Movies Violence on Film Movie Heroes and the Heroic Journey The Blockbuster Movie News Journalism    How to Analyze the News Crime in the News You Be the Editor Bias   That's Me You're Talking About The Front Page Bias in the News Fact Versus Opinion Diversity Audit  Music Popular Music and Music Videos     The Function of Music Stereotyping Images of Learning: Secondary The White Screen: Absent Voices in the Media   Too White: Minority Representation in the Media Perceptions of Youth and Crime   Perceptions of Race and Crime Ethnic and Visible Minorities in Entertainment Media Television Camera Shots Cinema Cops Crime Perceptions Quiz Broadcasting Codes   Television Newscasts Violence on Television     Educational Contest MyMedia: Video Podcast Contest for Youth Independent Study Unit Reality Check! Evaluating Online Information Teachable Moments Photographic Truth in the Digital Era Pop Music Reaches Way Down The "BadAd" Essay Writing Contest A Fish Out of Water A Gold Medal is Worth its Weight in Endorsements A Tale of Two Cities And Now a Word From Our Sponsor Buy Nothing Day Captive Audience? Christmas Commercialism Dove's Campaign for Real Beauty Earth Day Hurricane Katrina and Celebrities Hurricane Katrina and the "Two-Photo Controversy" Hurricane Katrina and the Internet Smoke Screen TV Turnoff Week What Do Halloween Costumes Say?
Understanding Media Forms, Conventions, and Techniques
identify general and specific characteristics of a variety of media forms and demonstrate insight into the way they shape content and create meaning identify conventions and/or techniques used in a variety of media forms and demonstrate insight into the way they convey meaning and influence their audience
Creating Media Texts
describe the topic, purpose, and audience for media texts they plan to create  select the media form best suited to the topic, purpose, and audience for a media text they plan to create, and explain why it is the most appropriate choice  identify a variety of conventions and/or techniques appropriate to a media form they plan to use, and explain why these will help communicate a specific aspect of their intended meaning most effectively   produce media texts, including complex texts, for a variety of purposes and audiences, using the most appropriate forms, conventions, and techniques
Reflecting on Media Literacy Skills and Strategies
demonstrate insight into their strengths and weaknesses as media interpreters and producers, and practise the strategies they found most helpful when interpreting and creating particularly complex media texts to improve their skills explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts