How do you go about getting a story or event covered by the media? How can we educate news reporters and editors about youth issues, and get them to change negative images of youth?

Many groups have been successful in challenging negative media stereotypes. It takes some planning, preparation and persistence. But if you know how to access the media, you can get your voice heard and your message across.

By actively trying to change the way the media portray youth, young people can influence the way society - and policymakers - view the roles of youth in society.

The following sections provide information that will help you to access mainstream, community, youth and online media. Background resources include tips on how to get youth perspectives into the news; and how to create your own communications strategy, organize media events, write news releases, and pitch story ideas to the press.