Media Awareness Network
HomeAbout UsMembershipSupportersPress CentreContact Usfrançais
Search
Media Toolkit
Media and Internet Education Resources
For Teachers For Parents
Stereotypes

Blog & News
Media Issues
Research
Educational Games
Special Initiatives
Resource Catalogue

Content Cart
Site Directory
Help



You have
items
in your content cart
Review your selections

 

Youth Stereotyping and Its Impact

youth stereotypingStereotypes of a group of people can affect the way society views them, and change society's expectations of them. With enough exposure to a stereotype, society may come to view it as a reality rather than a chosen representation.

The media can be a powerful tool in creating or reinforcing stereotypes. An example is the public perception that youth crime is on the rise, or out of control.

This impression has been created largely through media coverage of alarming stories about high school shootings, property crimes, and incidents involving so-called youth gangs.

Statistics tell a different story. According to Statistics Canada, incidences of youth homicide have been on the decrease for years. There were 30 youths accused of homicide in 2001 - the lowest level in over 30 years and 18 fewer than the average of 48 over the past decade.

Between 1987 and 1997, the rate of youth charged with property offences, the most common kind of youth crime, dropped steadily.  

Prompted by sensational headlines, politicians and lobby groups have called for tougher measures to deal with young offenders and to combat a perceived increase in youth crime. This despite the fact that young offenders already receive stiffer jail sentences in certain cases than adults who commit similar crimes (Statistics Canada, 2000).

"An important issue is how adults treat me just because I'm a teenager. Sure there are bad ones out there but I'm not one of them. It doesn't just hurt but it's disrespectful when security figures follow me around like I'm some kind of loser or criminal."

Canada's Teens, Today, Yesterday, and Tomorrow
Negative stereotypes not only affect how adults see teenagers, they influence how teenagers see themselves. The feeling that the rest of the world doesn't respect or understand you does little to encourage a positive sense of self-worth.

Other minority groups in society -- such as blacks, native people, women, gays and lesbians -- have all experienced the effects of negative stereotyping and lack of positive images in the media.

Many of these groups have lobbied successfully to educate the media about issues that concern them, to challenge stereotypes, and to provide more balanced coverage of their communities.

One youth from Montreal, aged 15, sums up the feelings of many teens: "Today's youths are intelligent but some adults don't seem to think so. We are people too. Youths are discriminated against and that's not right. To get through to young people, you have to listen to them, trust them, and respect them. The way I look and the music I listen to does not make me a "bad" person. I am my own person." (Canada's Teens: Today, Yesterday, and Tomorrow)


 
 
 
Youth Stereotyping and its Impact

Overview The News Industry Stereotypes Accessing the Media Being Interviewed
 

Related MNet Resources

Teaching Lessons

Perceptions of Youth and Crime

Articles

It only looks like the girls have gone wild (Pittsburgh Post-Gazette, 2007)

Dispelling Myths About Youth Violence (Ottawa Citizen, 1999)

Bad Girls (Homemakers Magazine, 1999)

Who Are Canadians Afraid Of? Fear of the Young Offender (The Church Council on Justice and Corrections, 1995)

Recommended
reading, viewing, surfing

Court referrals for a group of youth and young adults (PDF) (Statistics Canada, 2006)

Media and Youth – Ineffective Representation (Historica YouthLinks, 2006)

British adults 'fear youngsters' (BBCNews, 2006)

Crime and Suffering Dominate News Coverage of Children (Casey Journalism Center on Children and Families, 2002)

Myths About Youth Crime in Canada (Centre for Research on Youth at Risk)

The Culture War Against Kids (AlterNet, May 2001)

The role of television news in the construction of school violence as a "moral panic" (Journal of Criminal Justice and Popular Culture, 2001)

Off Balance: Youth, Race & Crime in the News (Building Blocks For Youth report, 2001)

What's the Matter With Kids Today? Images of Teenagers on Local and National TV News (PDF) (Media Monitor, 2000)

Youth Crime in Canada: Public Perception vs. Statistical Information (John Howard Society of Alberta, 1997)


 
Youth Stereotyping in the News and Its Impact  

top of page

© 2008 Media Awareness Network